Peoples' perception of "ideal beauty" changes due to advertisment

Ideal beauty is something that you could say is "in the eye of the beholder."  Or is it?  Advertising in America I believe is not letting people have their own ideas and imagination when it comes to deciding the question, "what is beautiful?"  In the media you constanly see woman with unrealistic features to their bodies.  The faces and bodies are changed graphically on the computer in order for them to have "beautiful" features.  This is effecting Americas view on beauty and what it means.  People are being drug into the idea that beautiful is the women they see in the advertisments or on the tv.  This is wrong, as you can see on the picture below you can tell these pictures are messed with on the computer anyway and are giving viewers a fantasy of reality.  Basically what I am trying to get at is that America brings down the self esteem of many Americans by giving a fake perception of what beautiful is.  At the same time though, Americans need to realize what beauty is, and if they think an non-eating basically computer generated woman is beauty, then so be it.